Lucy Career
UX & GRAPHIC DESIGNER
From user research to final design, I create web interfaces and brand experiences that solve real business problems. Let's talk about your design goals today.
lloydowens
lloydowens
PRODUCT & GRAPHIC DESIGNER
Hey! I’m lloydowens, with over two decades of experience in graphic design, I've evolved my creative practice to focus on product design, where I bring a deep understanding of visual storytelling and brand identity to user-centered solutions
lloydowens
lloydowens
PRODUCT & GRAPHIC DESIGNER
Hey! I’m lloydowens, with over two decades of experience in graphic design, I've evolved my creative practice to focus on product design, where I bring a deep understanding of visual storytelling and brand identity to user-centered solutions
lloydowens,
a Product Designer with 20+ years of visual design expertise creating user-centered digital experiences across healthcare, retail, and technology. Expert in translating brand vision into intuitive product interfaces with proven track record of improving user engagement by 30% and reducing development handoffs by 20%. Skilled in Figma, user research, and design systems. Background in graphic design and art direction provides unique perspective on visual hierarchy, brand consistency, and emotional design—essential skills for creating products that users love and businesses need.
Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design
Creative Solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products
Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design
Creative Solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products
Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design
Creative Solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products
FEATURED PROJECTS
ShopEase | E-Commerce
ShopEase is a mobile-first e-commerce app designed to streamline online shopping for busy consumers. The 4-month project focused on rapid product discovery, seamless checkout, and personalized recommendations to reduce shopping friction and increase mobile conversion rates.
ShopEase | E-Commerce
ShopEase is a mobile-first e-commerce app designed to streamline online shopping for busy consumers. The 4-month project focused on rapid product discovery, seamless checkout, and personalized recommendations to reduce shopping friction and increase mobile conversion rates.
ShopEase | E-Commerce
ShopEase is a mobile-first e-commerce app designed to streamline online shopping for busy consumers. The 4-month project focused on rapid product discovery, seamless checkout, and personalized recommendations to reduce shopping friction and increase mobile conversion rates.
Medconnect | Healthcare
MedConnect is a comprehensive telemedicine platform designed to make remote healthcare as personal and effective as in-person visits. The project aimed to bridge the gap between patients and healthcare providers while ensuring accessibility, trust, and clinical effectiveness.
Medconnect | Healthcare
MedConnect is a comprehensive telemedicine platform designed to make remote healthcare as personal and effective as in-person visits. The project aimed to bridge the gap between patients and healthcare providers while ensuring accessibility, trust, and clinical effectiveness.
Medconnect | Healthcare
MedConnect is a comprehensive telemedicine platform designed to make remote healthcare as personal and effective as in-person visits. The project aimed to bridge the gap between patients and healthcare providers while ensuring accessibility, trust, and clinical effectiveness.
EcoTrack | Enviroment
EcoTrack is a gamified mobile app designed to motivate users to reduce their carbon footprint through engaging, actionable sustainability tracking. The project aimed to transform environmental consciousness into a rewarding social experience.
EcoTrack | Enviroment
EcoTrack is a gamified mobile app designed to motivate users to reduce their carbon footprint through engaging, actionable sustainability tracking. The project aimed to transform environmental consciousness into a rewarding social experience.
EcoTrack | Enviroment
EcoTrack is a gamified mobile app designed to motivate users to reduce their carbon footprint through engaging, actionable sustainability tracking. The project aimed to transform environmental consciousness into a rewarding social experience.
Impact-Driven Design
he ability to create user experiences that deliver measurable business results while solving real user problems.
Impact-Driven Design
he ability to create user experiences that deliver measurable business results while solving real user problems.
Impact-Driven Design
he ability to create user experiences that deliver measurable business results while solving real user problems.
Insight-to-Action
The skill to transform complex user research insights into actionable design decisions that address root causes, not just symptoms.
Insight-to-Action
The skill to transform complex user research insights into actionable design decisions that address root causes, not just symptoms.
Insight-to-Action
The skill to transform complex user research insights into actionable design decisions that address root causes, not just symptoms.
Cross-Domain Versatility
The capacity to quickly understand diverse industry contexts and user needs, then design appropriate solutions regardless of domain complexity.
Cross-Domain Versatility
The capacity to quickly understand diverse industry contexts and user needs, then design appropriate solutions regardless of domain complexity.
Cross-Domain Versatility
The capacity to quickly understand diverse industry contexts and user needs, then design appropriate solutions regardless of domain complexity.
I'm Open to Work!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build comprehensive user understanding. For LearnSpace, I conducted 24 in-depth interviews with teachers, students, and parents, plus classroom observations across 6 schools and surveys of 340 educators. This multi-method approach revealed that 68% of students felt disconnected from digital learning tools, but the qualitative research uncovered why - they needed immediate feedback and visual progress tracking to stay motivated. The combination of behavioral data and emotional insights led to our gamified progress system that achieved 85% increase in student engagement.
Tell me about a time when your initial design didn't work. How did you iterate?
In ShopEase, my initial checkout flow had 7 steps because I thought comprehensive information collection would build trust. User testing revealed a 68% abandonment rate during address entry - the opposite of my intention. Through iterative testing, I learned users valued speed over thoroughness. I redesigned to a 3-step express flow with smart defaults, address autocomplete, and prominent guest checkout. This reduced cart abandonment from 85% to 52% and improved mobile conversion rates by 133%. The lesson was that mobile users want fundamentally different experiences, not smaller desktop versions.
How do you balance business goals with user needs?
I've found the most successful projects align business metrics with user value. In FinanceFlow, the business wanted to increase platform engagement, while users needed to reduce time spent on financial tasks - seemingly conflicting goals. I solved this by creating progressive disclosure that let users get quick insights immediately (satisfying their efficiency needs) while providing deeper analytics for power users (driving engagement). The result was 85% increase in user engagement alongside 60% reduction in time spent gathering financial data. When user needs and business goals seem to conflict, there's usually a design solution that serves both.
What's your process for measuring design success?
I establish both behavioral and business metrics before design begins. For EcoTrack, we tracked user retention (achieved 65% vs 23% industry average), behavior change (78% maintained new eco-habits after 3 months), and business impact (4.8/5 app store rating). But quantitative metrics only tell part of the story. I also gather qualitative feedback through user interviews and support ticket analysis. The real measure of success is whether users achieve their goals efficiently and feel confident using the product. Numbers validate design decisions, but user stories reveal whether we've created genuine value.
Do you provide the final design files to clients?
Yes, you own all the design files! You'll receive organized Figma files, exported assets, style guides, and everything your developer needs to bring the designs to life perfectly.
I'm Open to Work!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build comprehensive user understanding. For LearnSpace, I conducted 24 in-depth interviews with teachers, students, and parents, plus classroom observations across 6 schools and surveys of 340 educators. This multi-method approach revealed that 68% of students felt disconnected from digital learning tools, but the qualitative research uncovered why - they needed immediate feedback and visual progress tracking to stay motivated. The combination of behavioral data and emotional insights led to our gamified progress system that achieved 85% increase in student engagement.
Tell me about a time when your initial design didn't work. How did you iterate?
In ShopEase, my initial checkout flow had 7 steps because I thought comprehensive information collection would build trust. User testing revealed a 68% abandonment rate during address entry - the opposite of my intention. Through iterative testing, I learned users valued speed over thoroughness. I redesigned to a 3-step express flow with smart defaults, address autocomplete, and prominent guest checkout. This reduced cart abandonment from 85% to 52% and improved mobile conversion rates by 133%. The lesson was that mobile users want fundamentally different experiences, not smaller desktop versions.
How do you balance business goals with user needs?
I've found the most successful projects align business metrics with user value. In FinanceFlow, the business wanted to increase platform engagement, while users needed to reduce time spent on financial tasks - seemingly conflicting goals. I solved this by creating progressive disclosure that let users get quick insights immediately (satisfying their efficiency needs) while providing deeper analytics for power users (driving engagement). The result was 85% increase in user engagement alongside 60% reduction in time spent gathering financial data. When user needs and business goals seem to conflict, there's usually a design solution that serves both.
What's your process for measuring design success?
I establish both behavioral and business metrics before design begins. For EcoTrack, we tracked user retention (achieved 65% vs 23% industry average), behavior change (78% maintained new eco-habits after 3 months), and business impact (4.8/5 app store rating). But quantitative metrics only tell part of the story. I also gather qualitative feedback through user interviews and support ticket analysis. The real measure of success is whether users achieve their goals efficiently and feel confident using the product. Numbers validate design decisions, but user stories reveal whether we've created genuine value.
Do you provide the final design files to clients?
Yes, you own all the design files! You'll receive organized Figma files, exported assets, style guides, and everything your developer needs to bring the designs to life perfectly.
I'm Open to Work!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build comprehensive user understanding. For LearnSpace, I conducted 24 in-depth interviews with teachers, students, and parents, plus classroom observations across 6 schools and surveys of 340 educators. This multi-method approach revealed that 68% of students felt disconnected from digital learning tools, but the qualitative research uncovered why - they needed immediate feedback and visual progress tracking to stay motivated. The combination of behavioral data and emotional insights led to our gamified progress system that achieved 85% increase in student engagement.
Tell me about a time when your initial design didn't work. How did you iterate?
In ShopEase, my initial checkout flow had 7 steps because I thought comprehensive information collection would build trust. User testing revealed a 68% abandonment rate during address entry - the opposite of my intention. Through iterative testing, I learned users valued speed over thoroughness. I redesigned to a 3-step express flow with smart defaults, address autocomplete, and prominent guest checkout. This reduced cart abandonment from 85% to 52% and improved mobile conversion rates by 133%. The lesson was that mobile users want fundamentally different experiences, not smaller desktop versions.
How do you balance business goals with user needs?
I've found the most successful projects align business metrics with user value. In FinanceFlow, the business wanted to increase platform engagement, while users needed to reduce time spent on financial tasks - seemingly conflicting goals. I solved this by creating progressive disclosure that let users get quick insights immediately (satisfying their efficiency needs) while providing deeper analytics for power users (driving engagement). The result was 85% increase in user engagement alongside 60% reduction in time spent gathering financial data. When user needs and business goals seem to conflict, there's usually a design solution that serves both.
What's your process for measuring design success?
I establish both behavioral and business metrics before design begins. For EcoTrack, we tracked user retention (achieved 65% vs 23% industry average), behavior change (78% maintained new eco-habits after 3 months), and business impact (4.8/5 app store rating). But quantitative metrics only tell part of the story. I also gather qualitative feedback through user interviews and support ticket analysis. The real measure of success is whether users achieve their goals efficiently and feel confident using the product. Numbers validate design decisions, but user stories reveal whether we've created genuine value.
Do you provide the final design files to clients?
Yes, you own all the design files! You'll receive organized Figma files, exported assets, style guides, and everything your developer needs to bring the designs to life perfectly.
Let's Build Something Great Together!
Ready to create designs that your users will love and your business will benefit from? Contact me today.
Let's Build Something Great Together!
Ready to create designs that your users will love and your business will benefit from? Contact me today.
Let's Build Something Great Together!
Ready to create designs that your users will love and your business will benefit from? Contact me today.