Experience Better UX Design
Product Designer? Visual or Digital Designer?Graphic Designer? UI Designer? Whatever the need….
Experience Better UX Design
Product Designer? Visual or Digital Designer?Graphic Designer? UI Designer? Whatever the need….
Experience Better UX Design
Product Designer? Visual or Digital Designer?Graphic Designer? UI Designer? Whatever the need….
For Business
I'm Open to Work!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build comprehensive user understanding. For LearnSpace, I conducted 24 in-depth interviews with teachers, students, and parents, plus classroom observations across 6 schools and surveys of 340 educators. This multi-method approach revealed that 68% of students felt disconnected from digital learning tools, but the qualitative research uncovered why - they needed immediate feedback and visual progress tracking to stay motivated. The combination of behavioral data and emotional insights led to our gamified progress system that achieved 85% increase in student engagement.
Tell me about a time when your initial design didn't work. How did you iterate?
In ShopEase, my initial checkout flow had 7 steps because I thought comprehensive information collection would build trust. User testing revealed a 68% abandonment rate during address entry - the opposite of my intention. Through iterative testing, I learned users valued speed over thoroughness. I redesigned to a 3-step express flow with smart defaults, address autocomplete, and prominent guest checkout. This reduced cart abandonment from 85% to 52% and improved mobile conversion rates by 133%. The lesson was that mobile users want fundamentally different experiences, not smaller desktop versions.
How do you balance business goals with user needs?
I've found the most successful projects align business metrics with user value. In FinanceFlow, the business wanted to increase platform engagement, while users needed to reduce time spent on financial tasks - seemingly conflicting goals. I solved this by creating progressive disclosure that let users get quick insights immediately (satisfying their efficiency needs) while providing deeper analytics for power users (driving engagement). The result was 85% increase in user engagement alongside 60% reduction in time spent gathering financial data. When user needs and business goals seem to conflict, there's usually a design solution that serves both.
What's your process for measuring design success?
I establish both behavioral and business metrics before design begins. For EcoTrack, we tracked user retention (achieved 65% vs 23% industry average), behavior change (78% maintained new eco-habits after 3 months), and business impact (4.8/5 app store rating). But quantitative metrics only tell part of the story. I also gather qualitative feedback through user interviews and support ticket analysis. The real measure of success is whether users achieve their goals efficiently and feel confident using the product. Numbers validate design decisions, but user stories reveal whether we've created genuine value.
Do you provide the final design files to clients?
Yes, you own all the design files! You'll receive organized Figma files, exported assets, style guides, and everything your developer needs to bring the designs to life perfectly.
I'm Open to Work!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build comprehensive user understanding. For LearnSpace, I conducted 24 in-depth interviews with teachers, students, and parents, plus classroom observations across 6 schools and surveys of 340 educators. This multi-method approach revealed that 68% of students felt disconnected from digital learning tools, but the qualitative research uncovered why - they needed immediate feedback and visual progress tracking to stay motivated. The combination of behavioral data and emotional insights led to our gamified progress system that achieved 85% increase in student engagement.
Tell me about a time when your initial design didn't work. How did you iterate?
In ShopEase, my initial checkout flow had 7 steps because I thought comprehensive information collection would build trust. User testing revealed a 68% abandonment rate during address entry - the opposite of my intention. Through iterative testing, I learned users valued speed over thoroughness. I redesigned to a 3-step express flow with smart defaults, address autocomplete, and prominent guest checkout. This reduced cart abandonment from 85% to 52% and improved mobile conversion rates by 133%. The lesson was that mobile users want fundamentally different experiences, not smaller desktop versions.
How do you balance business goals with user needs?
I've found the most successful projects align business metrics with user value. In FinanceFlow, the business wanted to increase platform engagement, while users needed to reduce time spent on financial tasks - seemingly conflicting goals. I solved this by creating progressive disclosure that let users get quick insights immediately (satisfying their efficiency needs) while providing deeper analytics for power users (driving engagement). The result was 85% increase in user engagement alongside 60% reduction in time spent gathering financial data. When user needs and business goals seem to conflict, there's usually a design solution that serves both.
What's your process for measuring design success?
I establish both behavioral and business metrics before design begins. For EcoTrack, we tracked user retention (achieved 65% vs 23% industry average), behavior change (78% maintained new eco-habits after 3 months), and business impact (4.8/5 app store rating). But quantitative metrics only tell part of the story. I also gather qualitative feedback through user interviews and support ticket analysis. The real measure of success is whether users achieve their goals efficiently and feel confident using the product. Numbers validate design decisions, but user stories reveal whether we've created genuine value.
Do you provide the final design files to clients?
Yes, you own all the design files! You'll receive organized Figma files, exported assets, style guides, and everything your developer needs to bring the designs to life perfectly.
I'm Open to Work!
Questions & answers to give you a sense of my process, my methodology.
How do you approach user research, and can you give an example?
My research approach combines quantitative and qualitative methods to build comprehensive user understanding. For LearnSpace, I conducted 24 in-depth interviews with teachers, students, and parents, plus classroom observations across 6 schools and surveys of 340 educators. This multi-method approach revealed that 68% of students felt disconnected from digital learning tools, but the qualitative research uncovered why - they needed immediate feedback and visual progress tracking to stay motivated. The combination of behavioral data and emotional insights led to our gamified progress system that achieved 85% increase in student engagement.
Tell me about a time when your initial design didn't work. How did you iterate?
In ShopEase, my initial checkout flow had 7 steps because I thought comprehensive information collection would build trust. User testing revealed a 68% abandonment rate during address entry - the opposite of my intention. Through iterative testing, I learned users valued speed over thoroughness. I redesigned to a 3-step express flow with smart defaults, address autocomplete, and prominent guest checkout. This reduced cart abandonment from 85% to 52% and improved mobile conversion rates by 133%. The lesson was that mobile users want fundamentally different experiences, not smaller desktop versions.
How do you balance business goals with user needs?
I've found the most successful projects align business metrics with user value. In FinanceFlow, the business wanted to increase platform engagement, while users needed to reduce time spent on financial tasks - seemingly conflicting goals. I solved this by creating progressive disclosure that let users get quick insights immediately (satisfying their efficiency needs) while providing deeper analytics for power users (driving engagement). The result was 85% increase in user engagement alongside 60% reduction in time spent gathering financial data. When user needs and business goals seem to conflict, there's usually a design solution that serves both.
What's your process for measuring design success?
I establish both behavioral and business metrics before design begins. For EcoTrack, we tracked user retention (achieved 65% vs 23% industry average), behavior change (78% maintained new eco-habits after 3 months), and business impact (4.8/5 app store rating). But quantitative metrics only tell part of the story. I also gather qualitative feedback through user interviews and support ticket analysis. The real measure of success is whether users achieve their goals efficiently and feel confident using the product. Numbers validate design decisions, but user stories reveal whether we've created genuine value.
Do you provide the final design files to clients?
Yes, you own all the design files! You'll receive organized Figma files, exported assets, style guides, and everything your developer needs to bring the designs to life perfectly.
Ready to see what 5+ years of proven UX impact can mean for your team?
Explore my projects and discover how strategic UX design and user research have helped businesses grow revenue.
Ready to see what 5+ years of proven UX impact can mean for your team?
Explore my projects and discover how strategic UX design and user research have helped businesses grow revenue.
Ready to see what 5+ years of proven UX impact can mean for your team?
Explore my projects and discover how strategic UX design and user research have helped businesses grow revenue.